PICOT Clinical Question Essay Example

PICOT Clinical Question Paper A clinical research question is a question posed by the nurse to identify the best treatment method in addressing patient needs (WCSU Libraries, n. d. ). Nurses use PICOT in developing clinical questions for research. The five letters in the term PICOT stand for each step that the nurse should identify while developing his or her clinical questions. P stands for â€Å"patient population†; I stands for â€Å"intervention or issue of interest†; C stands for â€Å"comparison intervention or comparison group†; O stands for â€Å"outcome†; and T stands for â€Å"time† (Arizona State University [ASU], n.  d. ). The clinical question formulated is: Do patients have less anxiety when pharmacologic agents are used preoperatively as compared to non-pharmocologic agents? The key words formed from this clinical question based on PICOT are preoperative patients (P), administration of pharmacologic agents preoperatively (I), administration of non-pharmacologic agents preoperatively (C ), and less preoperative anxiety (O). The use of time frame for this question is not applicable. The researcher used the PubMed (U. S. National Library of Medicine, National Institutes of Health) website to find relevant and valid studies that will provide supporting data in answering the clinical question. The researcher typed the keywords generated from the PICOT format in the search bar of the website which automatically generates a list of studies relevant to the keywords typed in. The researcher then browsed through the list of studies that appeared per keyword and analyzed whether the titles of the research studies displayed are relevant or not. We will write a custom essay sample on PICOT Clinical Question specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on PICOT Clinical Question specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on PICOT Clinical Question specifically for you FOR ONLY $16.38 $13.9/page Hire Writer After choosing titles of research studies that are relevant, the researcher moved on to reading the abstracts of the studies. From the chosen relevant studies, the relevance of the provided related citations from PubMed were also analyzed by the researcher. Most of the resulting related studies only compare use of pharmacologic agents and placebo in reducing preoperative anxiety. Hence, the researcher modified some of the keywords to â€Å"non phamacologic agents in preoperative anxiety,† and â€Å"less anxiety preoperatively. † These search keywords generated studies and articles that address the clinical question (see Appendix). One study entitled, â€Å"Premedication in children: Hypnosis versus Midazolam,† is a randomized clinical trial conducted on 50 pediatric patients aged 2-11 years old. The patients were divided into two groups and received different interventions prior to surgery. One group was subject to hypnosis (non-pharmacologic) and the other group received Midazolam (pharmacologic). The patients preoperative anxiety level were assessed through the Modified Yale Preoperative Anxiety Scale (mYPAS) and postoperative behavior assessed through Posthospitalization Behavioral Questionnaire (PHBQ). Results showed that there was no significant difference in the mYAPS and PHBQ scores. However, it was shown that the number of children who were anxious preoperatively in the group that received hypnosis. The study concluded that hypnosis serves as an effective intervention to reduce preoperative anxiety in pediatric patients (Calipel, Lucas-Polomeni, Wodey, Ecoffey, 2005). In evaluating the study, both accuracy and generalizability of results serve as criteria for research validity. A valid study exercises reliability, internal validity, measurement validity, and external validity (Gliner Morgan, 2009). The overall validity of the study is supported by the credentials of the authors who are all medical doctors and its quantitative study design. The external validity of the study is affected by the number of samples or population used, in this case, a small sample size of 50. The internal validity of the study is affected by the equivalence of population groups, in this case, two similar groups of pediatric patients aged 2-11 years old. The study has a small sample size which is its weak point. However, it utilized equivalent population groups (two groups with similar characteristics) of pediatric patients which is the studys strong point for validity (Gliner Morgan, 2009). References Arizona State University. (n. d. ). PICO(T) form. Retrieved May 12, 2010, from http://nursingandhealth. asu. edu/evidence-based-practice/pico. htm Calipel, S. , Lucas-Polomeni, M. M. , Wodey, E. , Ecoffey, C. (2005). Premedication in children: Hypnosis versus midazolam. Pediatric Anaesthesia, 15(4), 275-281. Retrieved from http://www. ncbi. nlm. nih. gov/pubmed/15787917. Gliner, J. A. , Morgan, G. A. (2009). Research methods in applied settings: An integrated approach to design and analysis. New Jersey: Lawrence Erlbaum Associates. Retrieved from http://books. google. com/books? id=NuHHvAbTkf8Cprintsec=frontcover#v=onepageqf=false WCSU Libraries. (n. d. ) Introducing PICOT. Retrieved May 12, 2010, from http://library. wcsu. edu/web/assistance/research/nursing/tutorial/c_picot/? x=41y=51

Advertising to Children

Advertising to Children Introduction The goal of every business organisation is to maximise profits through the sale of products or services. To achieve this goal, most organisations employ different promotional mechanisms for their products, and most organisations have employed advertising as one of their major promotional tools.Advertising We will write a custom essay sample on Advertising to Children specifically for you for only $16.05 $11/page Learn More Advertising refers to a non-personal communication of information, which is normally well structured and composed. Such information is usually persuasive in nature and directed towards a given target group. Advertising assists customers to understand the price of a given product, its potential benefits as well as the place to find it (Cronin et al. 20010, pp. 30). Due to recent technological advancements, the electronic media has become a major means of advertising, e.g. television, radio and internet-based social networks (Kl etchemer 2004, pp. 42). This paper focuses on the various issues concerning advertising to children, including: firstly, the factors that have led to increased advertisement to children; second, the impact of advertising to children, including the positive and negative; thirdly, the regulation of children’s advertisements; fourthly, the considerations that marketers should have in children’s advertising. Factors that have led to increased advertisement to children Recently, the potential number of clients in the children market for advertising has increased. Research has shown that the American children’s market represents approximately $500 billion per year. This amount consists of about $200 billion that children spent on personal items such as snacks, soft drinks and entertainment (Roberts et al. 2005, pp. 17). The remaining portion is spent on buying other items that are essential to the whole family that the children influence their parents/ guardians to bu y. Since many organisations produce these products, which tend to have similar characteristics, they have to persuade customers to choose a particular product over the rest. Owing to this, advertising to children has become a major marketing strategy that different organisations employ. Advertising to children not only concerns them but their parents as well. The advertisement of some products to children is an indirect means of capturing the attention of their parents who are the buyers of the product in question (Kunkel 2001, pp. 102). This is a unique feature of the children’s market.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the children’s market is not the only market segment where the purchasers of the products are not necessarily consumers of the product it also applies to pets and gift receivers (Fletcher 2004). The main difference is that unlike pets , children are able to respond to such advertisements by vocalising their desires. On the other hand, gift receivers rarely respond to the adverts. By communicating their desires to their parents/guardians, children persuade the parents to purchase the products in the advertisements (Martin et al. 2006, pp. 601). This translates to an increase in sales for the producers, which is their ultimate goal. The children market undergoes many changes as the children (up to 12 years of age) undergo different developmental stages. With the transition to the next developmental stage, the preferences of children change: for example, children lose their desire in certain products. This is not only true for toys but also for clothes, foods and confectionery (Ajzen 2008, p. 528). Research has shown that from the age of five, children begin to express their product preferences in a stronger manner than they did previously. Therefore, marketers have to reach children in different developmental stage s in their childhood, leading to the development of advertisements geared towards the different sub-segments within the children’s market. The impact of advertising to children There is a positive impact of advertising to children for the wider society, as discussed by Arens et al. in the essay question. As mentioned above, advertising to children provides important information not only to the children but also to their parents, enabling both to understand the products that different producers offer. Additionally, most adverts contain information concerning the price of the product in question as well as the location where the buyers can purchase the product. With such information, both the children and their parents can make informed decisions about the product that best suits their needs (Cardona 2004, pp. 20). Therefore, advertising to children enables parents to save money and save the time that they would have spent searching for a given product or service. By making inf ormed decisions, the parent buyers are able to use their money in an effective manner. In effect, advertising to children is a price regulatory tool that prevents consumers from being exploited by producers and service providers. One of the major aspects that attract potential customers to a given product is the set price for the product. Consequently, producers embark on research to find out the price of their competitors in the market.Advertising We will write a custom essay sample on Advertising to Children specifically for you for only $16.05 $11/page Learn More Such information is essential in enabling the producers to tailor the price of a given product to be able to compete effectively in the market (Farache Keith 2010, pp. 238). On the other hand, consumers will also enjoy the provision of goods for a reduced price. To the producers and service producers, advertising to children leads to an increase in the organisation’s profits. By advertis ing their products, especially through the media, organisations are able to reach potential customers within a very short time. Many people may purchase the advertised product, leading to an increase of sales to the company, which in turn generates more profits for the company. Therefore, the comment by Arens et al. that advertising increases â€Å"productivity by both management and labour† also applies to children’s advertising. Despite the above-mentioned positive impact of advertising to children, it also has certain negative impacts to the society. According to American Academy of Pediatrics, most children watch television for around four hours a day (Terry 2009, pp. 380). Research has shown that within that period, children see more than 25,000 commercials a year. Most of these commercials advertise products that are harmful to the health of the consumer children (Cardona 2004, pp.20). For instance, they advertise high-sugar and high-fat foods or poorly nutritiou s snacks. Such adverts increase the consumption of unhealthy foods among children, which has led to the increased prevalence of overweight and obese children in those nations where advertising to children is practiced. Children who are overweight during their early stages of growth and development tend to become obese in their adulthood. For instance in Canada, between 1983 and 2001 the prevalence of obesity in children increased by 200-300% (Tjepkema 2006, pp.23).The healthcare costs that are associated with the disease, either directly or indirectly, are approximately $4 billion, which represents 2.2% of the entire healthcare expenditure of Canada (Prince, 2009, p.31). This phenomenon has also occurred in America where the prevalence of overweight and obese children has tripled over the last six years. Regulation of children advertisements A significant reason for the regulation of advertising to children is that children lack cognitive skills, especially those that are below eigh t years of age. Therefore, they are not able to perceive or understand the persuasive intent of the most advertisements. They are not able to draw the line between advertising and other editorial messages, which make them unduly susceptible to all forms of persuasion that come with adverts.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More To curb the problems associated with consumption of unhealthy foods, most regulatory bodies have embarked on a strategy to deal with the advertisements that promote the consumption of such foods to children. As earlier mentioned, a large percentage of children advertisements seek to promote the consumption of unhealthy foods, such as sugarcoated cereals, high-fat products at fast food restaurants and confectionery. It is evident that the consumption of such products has had a direct impact on the development of weight disorders. Therefore, regulation of advertisements for children will lower the prevalence of such disorders, which in turn will reduce healthcare costs within any given population. Due to the above-mentioned concerns, several governments have constituted bodies to tackle the issue. Furthermore, some nations have completely abolished the practice of advertising to children for the well-being of society. A good example of such a country is Sweden, which has banned all fo rms of television advertisements targeting children below twelve years of age. The Swedish government considers children as a minority group that requires special care and protection. In the US, members of the Congress have passed bills that seek to protect children from the negative effects of faulty advertisements. The bills limit the time of children’s programming in the media and mandates the provision of educational programs. Additionally, the bills seek to restrict the time allocated to commercials in television. In the US, several bodies are concerned with the quality of the contents of children advertisements. The Federal Trade Commission (FTC) requires that all advertisements, especially those that target children, must be substantiated by a reasonable basis. It calls for all marketers to expend their resources to ensure that all their advertisements comply with the government’s rules and regulations concerning advertising to children. The Children Advertising Review Unit (C.A.R.U) plays a pivotal role in monitoring advertisements to ensure that marketers comply with the set rules. It was founded in 1974, and its main objective is to enhance marketer’s responsibility in children’s advertising. It was established through a collaboration of the major advertising trade associations through the National Advertising Review Council (N.A.R.C). It has several duties among which are evaluating child-directed advertisements as well as monitoring all forms of promotional material in the media. Additionally, it advances the consistency, truth and accuracy of all forms of children’s advertisements. In its code, one of its recommendations is that marketers should not present advertisements in a manner that blurs the distinction between editorial content and advertising (Synder 2011, pp. 478). Synder argues that children are the most vulnerable group to misleading advertisements due to their immaturity and lack of the cognitive ski lls to evaluate the credibility of advertisements (2011). C.A.R.U also requires that everyone involved in the formulation of children’s advertisements ensure that the target group is able to understand the persuasive nature of the advert in question. Some of C.A.R.U’s guidelines cover the safety of the products, sales pressure, and the presentation of the product in the advertisement. Additionally, C.A.R.U holds that while formulating children’s advertisements, the marketers should have regard to the best interest of all the parties involved. Therefore, the markets should carry out children advertisements with great care and expertise. Considerations that marketers should have in children’s advertisements Marketers should ensure that the advertisements are persuasive, just like adverts made for adults, while ensuring that they are operating within the set rules and regulations. They should understand the preferences of their audience, including both child ren and their parents. For instance, in advertising food products, children and parents have different preferences. Parents look for certain qualities in food products that include the nutritional composition of the foods whereas children seek foods that are tasty irrespective of their nutritive value. In other categories of products, parents look into the moral acceptability of the product as well as its safety to children. n contrast, children show more interest on the amount of fun they derive from using such products as well as the peer acceptability. According to Terry, marketers should never overlook the parents when formulating children’s advertisements since the parents are the sole decision makers in the family (2009). Marketers should also consider the media they intend to use when reaching their audience. For most children, the television is the main tool for accessing advertisements. Few children are aware of the presence of advertisements on other media, such as newspapers and magazines (Schor 2004). However, social networking sites and other electronic media have become an essential part of children’s lives, especially those brought up in the urban areas. Boys form a large proportion of the users of such media and most children consider advertisements as a form of entertainment. Therefore, marketers should employ the media that the target group enjoys most. For instance, boys between the ages of eight to 12 years can be reached through special adverts incorporated within their computer games. Considering the various groups of children that exist, marketers must capture their specific interests to ensure that they attain their advertising goal. It is essential for the marketers to get not only the level of childhood knowledge of the target group but also its level of sophistication. As children grow, several aspects change, including their taste and their vocabulary. Therefore, marketers should carry out research on the vocabulary th at a certain age group employs as well as the visual aspects of the media that they like most. This will enable them to tailor the advertisement in order to persuade the target group effectively. However, it is important to mention that this is one of the most costly and difficult issues for most marketers. Additionally, marketers should be careful to avoid any forms of misunderstanding with the children and their parents. Advertising ethics and social responsibility Advertisements have a profound impact on people’s perception of life thus the need for marketers to adhere to advertising ethics and assume their social responsibility: ‘the moral obligation of advertisers’ as stipulated by Arens et al. in the essay question. All advertisements should be truthful. Advertisers should not exaggerate the information about the attributes of a given product or service since exaggeration acts as a form of deception. Additionally, advertisements should not withhold certain facts about the product. Advertisements should seek to uphold human dignity. The techniques employed in advertisements should neither manipulate nor exploit any form of human weaknesses such as greed and lust among others especially within the vulnerable groups e.g. children. Most of children advertisements try to exploit suggestibility with the marketers hoping to make children to pressurize their parents to buy products that may be of no importance to them (Duff 2004). Such adverts offend not only the rights but also the dignity of the parents and children. They intrude upon the relationship between the children and their parents. They also manipulate the relationship to attain their own goals without any consideration of the negative effects that such might cause to the family. Advertisers ought to put into consideration their contribution to the social and ecological well-being of the society. They should not promote lavish lifestyles that promote the wasteful use of natural res ources. Advertising as a social process must follow all the norms in any given society. Advertisements should not expose pornography: should be decent. They should not encourage the materialism but should enhance both the cultural and economic development of the target group. Conclusion Advertising to children has unique features when compared to advertising to any other market segment. Firstly, the essay exampled the factors that have led to increased advertisement to children. Most children do not purchase the products being advertised; their parents do. Therefore, the marketers should have both the interests of the children and parents at heart; for example, children’s advertisements must be appealing and meaningful to parents. Secondly, the impact of advertising to children was discussed. The positive impact includes the ability of firms to reach important segments of the population and therefore increase sales, whilst the negative impact was that most advertisements prom ote products that are harmful to the health of consumer children. Thirdly, the regulation of children’s advertising was examined. As the most vulnerable group to faulty adverts, they are protected by law. Therefore, several bodies have taken the responsibility of protecting the interests of children and their parents as far as advertisements are concerned, including the C.A.R.U and N.A.R.C. The essay dealt with the considerations marketers should have in children’s advertisements, including that they are persuasive, the media they intend to use and type of child they target. Finally, the essay detailed advertising ethics and the social responsibility of advertisers: Products should fulfill the advertisement claims and enhance the social and economic development of the community. Reference List Ajzen, I. 2008,â€Å"Consumer Attitudes and Behavior† in C Haugtredt, P Herr F Kardes (eds), Handbook of Consumer Psychology, Taylor Francis, New York. Cardona, M. 2004, â€Å"High School Paper Group to Take Adverts†, Advertising Age, Vol. 75 no.1, pp. 16-35. Cronin, J., Joseph, J., Fox, G. 2010, â€Å"The Implications of Third Party Customer Complaining for Advertising Efforts†, Journal of Advertising, Vol. 39 no. 2, pp. 21-33. Duff, R. 2004. â€Å"What Advertising Means to Children†, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 5 no. 2, pp. 12-56. Farache, F., Keith, J.P. 2010, â€Å"CSR Advertisements: A Legitimacy Tool?†, Corporate Communication: an International Journal, Vol 15 no. 3, pp.235-248. Fletcher, W. 2004. â€Å"The Challenge of Advertising to Children†, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 5 no. 2, pp. 11-15. Kletchemer, S.B. 2004, â€Å"Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy†, Journal of Promotion Management, Vol 10 no. 2,pp. 37-54. Kunkel, D. 2001, â€Å"Children and Television Advertisingâ₠¬ Ã¢â‚¬â„¢ in D Singer, J Singer (eds), Handbook of Children and Media, Thousand Oaks, California. Martin, C., Landon, J., Dalmeny, K. 2006,â€Å"Television Advertising and Children: Lessons from Policy Development†, Public Health Nutrition, Vol. 9 no. 5, pp. 596-605. Prince, S.A. 2009,â€Å"A Population Health Approach to Obesity in Canada-Putting the Problem Back to Context†,Trans-disciplinary Studies in Population Health Series, Vol.1 no.), pp. 22-40. Roberts, D., Foehr, U., Rideout, V. 2005, Generation M: Media in the Lives of 8-18 year-olds, Henry J Kaiser Family Foundation, Menlo Park: California. Schor, J.B. 2004, Born to Buy: The Commercialized Child and the New Consumer Culture, Scribner, New York. Synder, W. 2011, â€Å"Making the Case for Enhanced Advertising Ethics†, Journal of Advertising Research, Vol 51 no. 3, pp. 477-483. Terry, O. 2009, â€Å"Advertising and Children: What do Kids Think?† Qualitative Market Research: An International J ournal, Vol 8 no. 2, pp. 371-384. Tjepkema, M. 2006, Adult Obesity. Health Reports, Vol.17 no.3, pp. 9-27.

Analysis of Windows Operating System and Microsoft

Analysis of Windows Operating System and Microsoft What is Windows? Windows is a personal computer operating system from Microsoft that, together with some commonly used business applications such as Microsoft PowerPoint, Word and Excel, has become a de facto â€Å"standard† for individual users in most corporations as well as in most homes. It provides a graphical user interface (GUI), virtual memory management, multitasking, and support for many peripheral devices. According to OneStat.com, as of August, 2006, Windows as a whole dominates the personal computer world, running on about 97% of the operating system market share, with XP accounting for about 87% of that. In comparison Mac OS has about 2% and Linux (with all distributions) about .36% The reason why this is so is mainly because Windows is much more user friendly and everything comes pre-packaged so user just have to run the application and follow instructions for it to install. There are many versions of Windows Operating System available namely: Windows 286 W indows 386 Windows 3.0 and 3.11 Windows 95 Windows 98 Windows NT Windows 2000 Windows CE for use in small mobile computers Windows Me Windows XP Windows Vista Windows 7 Among all those versions, Windows XP is the most popular one and it is used by 61.9 percent of Internet users, according to data from Net Applications, followed by Windows 7 which has 14.46 percent of users and Vista -14.34 percent. A Brief Story On Windows Windows mainly concentrated on providing an operating system which was user-friendly, stable and less prone to crashes when they were implementing earlier versions. Now, even though XP is generally referred to being stable and efficient compared to other copies of Windows, it is still critised for being overly susceptible to security risks. Therefore the successor of XP- Vista, released in January of 2007 was designed in such a way so as it provides more security. The transition time between Vista and XP is the longest one between versions of windows. Vulnerabilities Of Windows What is vulnerability? – â€Å"It is a weakness that makes a threat possible. â€Å" These vulnerabilities are used by attackers who exploits them to convey multiple attack, including enticing the users to open harmful and malicious media or to visit website which has a lot of viruses. These can have a lot of consequences. In the worst case, a hacker or attacker can get full access to the computer. Fortunately, windows provide a lot of solution to these vulnerabilities. The user just has to install the appropriate Microsoft patches or they are sometimes installed automatically with the help of Windows Update. Window Update Vulnerabilities can be compared to holes. They are like holes in the system. Windows periodically releases security patches mostly as Window Updates to fix those defects. There exists different level of security known as the â€Å"security level system† in Windows which describes the different levels of security holes: A critical security hole is â€Å"a vulnerability whose exploitation could allow the propagation of an Internet worm without user action.† An important hole is â€Å" A vulnerability whoses exploitation could result in compromise of the confidentiality, integrity, or availability of user’s data, or of the integrity or availability of processing recources.†

Business Operations Essay Example | Topics and Well Written Essays - 2250 words

Business Operations - Essay Example The essay "Business Operations" talks about the businesses operations in general by the example of Brazelia Med Spa company. The paper also analyzes what skills the effective manager should possess. Brazelia Med Spa is a B2C (Business to Customer) business with products and services ranging from medical, Intravenous nutrition, medical aesthetic, massage therapy, weight management, aesthetic, body care, chronic pain sports injury, and labs. There are also a number of procedures conducted in this institution such as intravenous nutrition therapy, Botox/Dysport and dermal fillers, weight management, and hormone replacement therapy. There are other Spas in Florida that compete with Brazelia in offering these services. Brazelia is a for-profit institution that has been open to the public since the year 2007 and hence has a strong customer base. This institution's mission is "to bring family's health to an optimal and harmonious balance". During my internship, I worked at the reception, insurance department, and financial department. My roles and responsibilities included organizing patients' applications alphabetically, filling out patients' information such as name, cell number, date of birth, and email address in a sheet, and putting all the important patients' details in the system. It was also my duty to ensure that all patients' confirmed their appointments. And it is worth noting that managers face many challenges blending knowledge, skills, ambitions, and expertise of a diverse group of employees.

What Duration of Ultraviolet Exposure Kills Bacteria Lab Report

What Duration of Ultraviolet Exposure Kills Bacteria - Lab Report Example This has lead to modification of the law by replacing the speed of reaction constant by the growth rate constant. The modification proved not to be ideal since the graph s obtained after plotting the logarithm growth rate constant against reciprocal absolute temperature results into curves instead of a straight line. It is good to note that the same relationship is applicable to the breakdown of nucleotide and the growth of yeasts and mould (Pommerville, 2007). Ultra violet light is an electromagnetic radiation whose wavelength is less than that of visible light but more than that of X-rays and falls within the range of 10 nm to 400nm with energies of between3eV and 124Ev.My study Hypothesis is that; any amount of UV light exposure will kill bacteria in culture media. Numerous for both. Numerous for both Numerous for both 30 and 23 137 and None Numerous for both Numerous for both Numerous for both 110 and 178 159 and 240 Line chart with the breakdown of the results obtained from the experiment. LINE GRAPH Figure; Showing number of counted bacteria against time. Discussion A change in the DNA base sequence can be referred to as mutation. This change can be beneficial or of neutrality to an organism but in most cases it does turn out to be harmful due to the fact that it results into loss of useful function of a cell. Mutation in the case of bacteria is natural and does happen at a speed of 107-108/base pair in one round of replication. This speed increases in the presence of mutagens. These mutagens can be in the form of chemicals likes nicotine or also in the form of electromagnetic radiation. For the electromagnetic radiations considered as mutagen, they are broadly divided into two types; ionizing radiation and non-ionizing radiation. Ionizing ones carry a lot of energy that can remove electrons from molecules in a cell like DNA or RNA. They include x-rays or gamma radiations. Ultra-violet (UV) radiations on the other hand form part of the non-ionizing radiat ion. Its mutagenic effect comes by it exciting the electrons in the DNA molecules leading to the formation of an extra bond between adjacent pyramidine bonds and for this reason, it is called pyrimidine dimer (Pommerville,2007)UV light is invisible to the naked yes and has high energy than the normal light. The light is absorbed by the double in pyrimidine base, opening the bond and allows it to react with the surrounding molecules. In case the next molecules are a pyrimidine, the two reacts to form a direct covalent bond. The sole reason for wrapping with aluminum foil is to protect the bacterial DNA from the effect of ultra-violet highlighted above. The exposure time which led to visible realization of death was after 48 Hrs 10 Minutes. At this time the number of the remaining bacteria could be counted, meaning that most of them had succumbed due to the effect of the UV on them. It was evident that not all the bacteria died as a result of exposure to the UV radiation. Like any oth er microorganism, bacteria can sense and is capable of adapting to the changes in its immediate environment. Bacteria forms endospores (proteinaceous coat surrounding the spore and provides resistance to harsh external conditions).With this the bacteria is capable of surviving harsh environmental conditions that would kill them. The stress of which UV radiation is part of can therefore be overcome through endospore formation which was the case for those that survived after the massive death. According to (Pommerville,2007)Spores lacking the

Final Project Paper Essay Example for Free

Final Project Paper Essay Competitive Strategies and Government Policies Paper Learning Team Competitive Strategies and Government Policies Management has recognized the effect of changes in the real-world competitive environment and government policies on other industries and anticipates similar events occurring in their industry, so they ask you for a report considering the following points. Write 1,400 ?1,750-word paper of no more than in which you describe how each of the following are or potentially will affect your industry or one with which you are familiar: New companies entering the market, mergers, and globalization, on pricing and the sustainability of profits: Identify the type of merger activity in your industry or one with which you are familiar?horizontal, vertical, or conglomerate and explain why you made that choice. Current and expected government policies and regulations, including taxes and regulations in place to address issues related to externalities Global competition on the decisions made by management with regards to change in labor demand, supply, relations, unions, and rules and regulations in your chosen industry Recommend how the industry you chose may respond to each of the previous points. Format your paper consistent with APA guidelines Business General Business Focus of the Final Project Students will write a Feature Story (800-1,000 words) on a topic and for a magazine of their choice. This project requires students to incorporate the major concepts discussed during the course, such as applying various media communication tools, identifying audience, gathering information and research, and understanding the editing process. The Feature Story should  demonstrate a student’s comprehension of the readings and class discuss A+ tutorial you will find here https://bitly.com/12Cn79p Set yourself up for success in college by taking your habits and ideas into consideration. For example, think about whether you are a morning person or an afternoon person. If you arent a morning person, dont even think about signing up for an early class. Schedule courses later in the day so you wont be tempted to skip. Business General Business Focus of the Final Project Students will write a Feature Story (800-1,000 words) on a topic and for a magazine of their choice. This project requires students to incorporate the major concepts discussed during the course, such as applying various media communication tools, identifying audience, gathering information and research, and understanding the editing process. The Feature Story should demonstrate a student’s comprehension of the readings and class discussions as well as the implications of new knowledge in the field of media writing and editing.

things fall apart :: essays research papers fc

Chinua Achebe’s Things Fall Apart is a story that describes the effects of a new Christian religion in a tribal village of Africa, called Umuofia. The novel is set during the late 1800s to early 1900s when the British were expanding their influence in Africa, economically, culturally, religiously, and politically. The book shows the colonization of Umuofia by the British and the negative and violent changes this brought about in the lives of the tribe members. Along with colonization was the arrival of the missionaries whose main aim was to spread the message of Christianity and to convert people to their religion. The conversion to Christianity of tribal peoples destroyed an intricate and traditional age-old way of life in the village. This is best seen in the rise and fall of the protagonist, Okonkwo, who could be understood to represent the best and worst of his culture. Eventually, Okonkwo can be seen as the symbol of the disintegration. In the late 1800, Western society did not rest the case of imperialism and colonization solely on conquest. They developed an idea based on Darwinian racial struggle, that it was the responsibility of the more â€Å"civilized† whites to help the more primitive, non-whites. This sort of assistance also included the spread of Christianity- the â€Å"true† religion. So when the white missionaries went to Umuofia, in their own minds they were justified in their cause. Upon their arrival, one of their first victims is Okonkwo’s family. His son, Nwoye is immediately attracted to the new religion (148). In Christianity, Nwoye finds comfort for things that have long disturbed him, but the religion also provides a way to rebel against his father and his ideas of masculinity. Okonkwo believes that a weak man will never be able to survive in the village, and fears his son may turn out to be like his own father. A man who was always in debt and without the proper qualities of a real man. But, for the most part, Okonkwo's idea of manliness is not the clan's. He associates masculinity with aggression and feels that anger is the only emotion that he should display. Achebe’s Things Fall Apart was published in 1958 in the midst of the Nigerian renaissance.

Fahrenheit 451 Essay

Fahrenheit 451 was written by Ray Bradbury and in this book I will be talking about on how this book is related to the theme censorship. I will be proving why censorship is related to the book. So why is the theme censorship important in the novel? Point I  Censorship was a very important theme in Fahrenheit 451 in a lot of different ways one of them is since people are not allowed to read books, so that is the most extreme form of censorship that exists. So according to Montag he said â€Å"I just want someone to hear what I have to say. And maybe if I talk long enough, it’ll make sense.† This means that nobody understands him the way Clarisse does. Here is another one, so in this statement Captain Beatty says â€Å"Its real beauty is that it destroys responsibility and consequences.† So he is saying that books don’t open people’s minds they destroy them it doesn’t show how they learn, but we know that it’s not true, since some books do help us in life. And one very interesting fact about the book is when Ray Bradbury wrote about the book it was in the McCarthy era, and he as concerned about the censorship in the United States. So he got an idea about it and thought about it, and so Fahrenheit 451 was born. Point II In the paperback edition released in 1979, Ray Bradbury wrote a new coda for the book containing multiple comments on censorship and its relation to the novel. The coda is also present in the mass market paperback, which is still in print. At other times, Ray Bradbury explained the theme of the book differently. Bradbury observed that the novel touches on the alienation of people by media. Another thing is that this book and theme does have a message for all of us, it’s that the anticensorship message has often been cited by opponents of book banning in the United States. This means people also have to look out on what they are reading. ` Point III Another thing that I would like to point out is that the book explains on how Firemen also burn books, that there is censorship since they are using their materials not for job purposes but for just burning books. And that Captain Beatty there leader just cares about how his firemen finish the job, that another censorship since Beatty only cares about the money. Also how in one of the quotes a pointed out was when Montag wishes that he could be heard, he wishes that people can understand him better. That is another sign of censorship, you also can’t even touch a book, well you can but people say that they are scared of books, and even owning a book is illegal so this book does have a lot of censorship on it. Here is one very good statement in the book that I thought was good it was said by Captain Beatty according to him he said â€Å"What traitors books can be! You think they’re backing you up, and they turn on you. Others can use them too, and there you are, lost in the middle of the moor, in a great welter of nouns and verbs and adjectives.† Which is significant because he is saying that when you read books you keep on learning which is good but for Beatty it’s just nonsense and these books can turn you into something good, but for Beatty he thinks that you’ll turn into a bad influence for children. Conclusion: So all in all this is why the books main theme is censorship lots or burning books, no one can even own or touch a book and how people don’t even know if books are bad or good.

How Lady Macbeth(TM)s language reveals changes in her role and mental condition Essay

Q: By close reference to the text, show how Lady Macbeth’s language reveals changes in her role and mental condition. In William Shakespeare’s Macbeth, the language of Lady Macbeth clearly reflects changes in her role and mental condition throughout the play. At the beginning, Lady Macbeth’s language is confident and controlled. However, by Act 5 Scene 1, she has undergone a complete transformation of character and is in a pitiful, pathetic condition. Shakespeare uses a variety of literary techniques such as iambic pentameter (or the lack of it), rhetorical devices, powerful imagery and varied sentence lengths to reveal Lady Macbeth’s disposition at different stages in the play. During Act 1, Lady Macbeth’s character is imposing and authoritative. This can clearly be seen by analysing her language and speech patterns. Shakespeare highlights the determination and control of her speech through the use of iambic pentameter. Iambic pentameter is a poetic device, wherein each line has 10 syllables with the emphasis on each even syllable. It is used to create a rhythmic quality and to reflect ordinary speech patterns. In addition, iambic pentameter is also a technique of indicating the control and dignity of a character. In the early part of the play, nearly all of Lady Macbeth’s lines are written in strict iambic pentameter. The lines: † (He that’s coming) Must be provided for, and you shall put This night’s great business into my dispatch, Which shall to all our nights and days to come Give solely sovereign sway and masterdom.†1 illustrate the fact that Lady Macbeth is a cunning, shrewd woman, who is in complete control of her mind. The iambic pentameter, coupled with what she actually says, establishes the fact that she is strong and capable character. Shakespeare leads the readers to come to the conclusion that she has the dominant role in the relationship, as she gracefully takes charge of all the decision-making. This is borne out by the content of the lines as well as the sophisticated vocabulary used. These distinctive character traits of Lady Macbeth may well have been inspired by Shakespeare’s contemporary Queen Elizabeth I, who was also a very commanding and influential entity. Shakespeare also makes use of rhetorical devices to establish Lady Macbeth’s domineering personality. Rhetorical questions, in particular, are heavily used. These are a speech technique used to persuade someone and sway their mentality. In Act 1 Scene 7, Lady Macbeth uses a ton of rhetorical questions to convince Macbeth to commit the regicide of Duncan. Questions such as: â€Å"Was the hope drunk/ Wherein you dressed yourself?†2, â€Å"Art thou afeard / To be the same in act and valour / As thou art in desire?†3, and â€Å"What cannot you and I perform upon / Th’unguarded Duncan?†4 are used to incite Macbeth and make him feel guilty. She is overly vituperative and malicious; accusing him of cowardice by saying things like he’s not a man, or that he doesn’t truly love her because he isn’t keeping his promise to her. The result is that she successfully manipulates Macbeth into doing something that she wants. This confirms the fact that she is an intelligent, influential woman. Another literary device that shows Lady Macbeth’s evil persona is the strong imagery used in her speech. Imagery is a technique used in literature to make the reader visualise a picture in their minds. The lines: â€Å"look like th’innocent flower/ But be the serpent under’t†5 creates a distinct image of trickery and deceit, and gives a clear reflection of Lady Macbeth’s character. Another piece of effective imagery is the lines: † I have given suck and know How tender ’tis to love the babe that milks me: I would, while it was smiling in my face, Have plucked my nipple from his boneless gums And dashed the brains out, had I so sworn.†6 The above lines form a rather disturbing image in our minds, and give us a terrifying indication of Lady Macbeth’s mental strength. It highlights the malevolence that is inherent in her personality, in addition to her determination and her willingness to make sacrifices. However, the nature of such a statement does provoke one to think seriously about Lady Macbeth’s sanity. No person in their right mind would kill a child with the brutality that was described, especially not the child’s own mother. The lines shown above are one of many subtle hints of flaws in Lady Macbeth’s character which Shakespeare intelligently incorporates. These serve as inklings towards the total collapse in her character and mental state that is about to follow. In Act 3 Scene 4, the rapid decline of Lady Macbeth begins to take shape. In contrast to the early scenes of the play, her sentences become very short and she seems emotionally exhausted. Earlier, she would make long, influential speeches, which boasted of control and supremacy. This is not the case any more, although she does regain some composure by continuing to speak in iambic pentameter. She is now content to let Macbeth do the bulk of the talking. This indicates a reversal of roles where Lady Macbeth is no longer the dominant partner in the relationship. She is excluded from decision-making, as shown by Macbeth’s killing of Banquo without even bothering to consult his â€Å"dearest partner of greatness.†7 This scene is quite a significant one, as it marks the turning point of the deterioration in Lady Macbeth’s role and mental state. By Act 5 Scene 1, the language of Lady Macbeth has completely disintegrated. She is ridden with guilt and remorse, and this clearly affects her conscience immensely. Her psychological weakness at this point is illustrated by the use of prose, as opposed to iambic pentameter. This implies that Lady Macbeth has thoroughly lost all control and power which was typical of her in the first few scenes of the play. Her speech, which now mainly consists of incoherent phrases like: â€Å"Out, damned spot! Out I say! One, two. Why then ’tis time to do’t. Hell is murky†8, lacks the equanimity that she possessed in Act 1. She also uses a lot of imperatives and exclamations like â€Å"O, O, O,†9 which show that she is uneasy and deeply distressed. She dwells over the murders committed by herself and Macbeth, making it obvious that these incidents have been haunting her and causing her much disquiet. All the stress that had been bottled up in her mind is released while she is sleepwalking, and by the end of the scene, she is in a dismal condition, muttering a whole lot of useless drivel. It is no surprise that she later decides to do away with herself, as her body and mind have both crumbled to bits. Lady Macbeth’s language visibly reflects her role and mental state at different parts of the play. At the start, she is shown to be powerful and domineering which is demonstrated by uses of iambic pentameter, rhetorical devices and strong imagery. She undergoes a steady deterioration and by the end, she is weak and depleted, as reflected by the breakdown of her language. The stark contrast between her mental state at the start and end of the play is clearly demonstrated by comparing two sentences spoken by her at these times: â€Å"A little water clears us of this deed†10 when her hands are covered in blood after the killing of King Duncan, and â€Å"Here is the smell of blood still, all the perfumes of Arabia will not sweeten this hand†11 while she is sleepwalking. The remarkable fall from grace of Lady Macbeth is wonderfully presented by Shakespeare, and plays a big part in the play as whole. Since it was Lady Macbeth’s ideas and persuasive techniques which led Macbeth to the throne, and set the foundations of his reign; her weakening, and subsequent death, is one of many indicators of Macbeth’s imminent downfall. Shakespeare’s use of various literary devices was excellent, and he is able to successfully draw attention to the decline of Lady Macbeth, and its overall significance. 1 Act 1 Scene 5 – lines 64-68 2 Act 1 Scene 7 – lines 35-36 3 Act 1 Scene 7 – lines 39-41 4 Act 1 Scene 7 – lines 69-70 5 Act 1 Scene 5 – lines 63-64 6 Act 1 Scene 7 – lines 54-59 7 Act 1 Scene 5 – lines 9-10 8 Act 5 Scene 1 – lines 30-31 9 Act 5 Scene 1 – line 43 10 Act 2 Scene 2 – line 70 11 Act 5 Scene 1 – lines 42-43

Average ACT Score - which one matters to you

Average ACT Score - which one matters to you SAT / ACT Prep Online Guides and Tips You're probably curious about how you stack up against average ACT scores. But how many types of averages are there, and which averages are important for you? How about the national average ACT score? Or ACT score averages by gender and by ethnicity? We'll discuss official results for all these questions and tell you which ACT average actually matters for your future. What is the ACT average score? That depends on which group of students you're looking at.We'll look at national averages, averages by gender, and averages by ethnicity. Then we'll discuss which average ACT scores actually matter to you. National Average ACT Score The national average for the ACT stays roughly the same from year to year. For the graduating class of 2014, the ACT reported 1,845,787 total test takers. These were the average scores by section, and as a composite score: Composite: 20 English: 19-20 Math: 19-20 Reading: 20-21 Science: 20-21 All scores reported are the 50th-percentile score, meaning half the students scored above this number, and half scored below. If you scored the national average of 20 composite, you have a decent selection of schools that you have a great chance of getting into. If you raise your score by just a few points, this can make a huge difference in the schools that you're likely to get into. Now a few more ACT average scores for curiosity: Average ACT Scores by Gender Students Percent English Mathematics Reading Science Composite Males 856,651 46 20.0 21.4 21.1 21.2 21.1 Females 977,127 53 20.7 20.5 21.5 20.5 20.9 Interestingly, just like the SAT, boys tend to score higher in mathematics and science, while girls score higher in English and reading. Of course, these are national averages - just because you're a particular gender has little influence on the score you'll receive. It's much more up to the individual - if you stay motivated and prep for the ACT, you can earn a high score. Average ACT Scores by Ethnicity When registering for the ACT, the College Board allows students the option to specify their ethnicity. Most students do share their ethnicity, and the ACT has reported average scores across ethnicity: Ethnicity Students Percent English Mathematics Reading Science Composite All Students 1,845,787 20.3 20.9 21.3 20.8 21.0 Black/African American 241,678 13% 15.8 17.2 17.3 17.0 17.0 American Indian/Alaska Native 14,263 0.8% 16.6 18.1 18.4 18.3 18.0 White 1,038,435 56% 22.0 22.0 22.8 22.1 22.3 Hispanic/Latino 281,216 15% 17.7 19.2 19.1 18.8 18.8 Asian 80,370 4% 22.8 24.9 22.8 23.2 23.5 Native Hawaiian/Pacific Islander 5,676 0.3% 17.5 19.2 18.7 18.6 18.6 Two or more races 70,013 4% 20.6 20.9 21.7 21.0 21.2 No response 4,136 6% 20.0 20.7 21.1 20.5 20.7 Once again, take this information with a huge grain of salt. While there are score differences by ethnicity, these are very rough metrics that may not apply to you. Because these are national averages, it ignores the ability of you as an individual to exceeds the average. Just by searching for this information, you're already outperforming doing more than what most students do to learn about the ACT. Now we get to the real question - which average ACT scores actually matter for you? The answer is: Average ACT Scores for Your Target Colleges The average ACT score that you should care about is the average ACT score at the colleges you're planning to apply to. If you're applying to selective colleges like those in the Ivy League, you'll need to score much higher than the national ACT score average of 20. Likewise, if you're applying to local community colleges, you may not need to score as high as 20 on the ACT. Your score target is unique to you, based on the schools you're interested in. We're going to take you through an easy process to figure out what ACT score you need to aim for, based on just 10 minutes of work. Step 1: Download this Worksheet To work through the following steps, we'll be filling out a worksheet for all the schools you're planning to apply to. Click here to download it, or click the image below. I recommend you print it out so that you can write on paper and keep it next to your work space. Step 2: Fill in the schools you want to get into in the first column. Include your reach schools (or schools that you have a smaller chance of getting into). Don't include your "safety schools," or schools that you're 90% sure you'll get into (because you're likely already scoring well enough to get into those schools). If you don't know what schools you're aiming for yet, feel free to use ones that have been suggested to you, or schools that your friends are interested in. I recommend that you take the time to research schools first, though, so that we have a realistic target score. Step 3: For each school, Google for "[name of school] average ACT". For example, if I'm interested in U Alabama, I'll do the following search: Most schools will have an about.com link or the school website, as shown here. Either page will usually list the25th/75th percentile scoresfor current U Alabama students. As a reminder of what this means: 25th percentile means that 25% of the students attending have a score at or below that number (this is below average). 75th percentile means that 75% of students have a score at or below that number. In essence, this covers the middle 50% of all students admitted to U Alabama. If you score at the 75th percentile for any school,you have a great chance at getting in. If you're at the 25th percentile, you'll need to have a strong application to boost your odds of getting in. Fill out the worksheet this way for all the schools on your list. Step 4: Calculate your Final ACT Target Score Finally, take the average of both columns - 25th percentile, and 75th percentile. I recommend that youuse the 75th percentile average as your target score.If you achieve this score through hard work, you'll have a very strong shot at getting into many of the schools on your list. For you, this is what your "Average ACT score" should be. It's unique to you - not the nation at large, and not your state or gender average score. Finally, you should set a target for your score for each section. My suggestion would be to use the composite score for each section. If you're applying to engineering schools or as a science major, your math and science scores can be higher than your other sections. Similarly, if you're applying to liberal arts programs or as a humanities major, your English and Reading scores can be higher. Step 5: Share Your Target Score As a last step, I suggest that you do two things with your score target: Share it with your parents. This will be a helpful conversation around your personal goals and how you want to achieve your target ACT score. Tape it to your wall. This will keep your goal in mind so that you can guide your studying powerfully. What to Do Next: Is the ACT easier than the SAT? Read to learn the details. Get a free guide to improving 4+ ACT points. Find out the best ACT test dates and build your personal testing schedule. Check out our online ACT prep program.We have a 4 point improvement guarantee - if you don't improve your score by 4 points, you get every penny of your money back. Plus, you get a 5-day free trial, so if you don't feel that it's helping you, you can cancel at any time.

CRM Essay Example | Topics and Well Written Essays - 1250 words

CRM - Essay Example On the other hand, with the customer centric view, it is possible to develop or emphasis on the customers through better communication. Moreover, in order to be efficient, organisations are needed to improve the existing and newly emerged strategies as well as the technologies in order to satisfy customers with better quality products at affordable prices (Sumathi & Sivanandam, 2006). There are apparently ten critical success factors that can be evidently observed and can be considered as significant while initiating a CRM program which includes the establishment of measurable business goals, alignment of the operations of business and information technology. Another factor which can be identified includes receiving support from the executives along with driving the objectives of the business with support from the functional point of view. Another crucial factor is reducing the aspects of customisation by leveraging unnecessary aspects, using trained and experienced employees for CRM, ensuring active involvement in designing and receiving solution by the end users. The other crucial factor which is observed entail investment in training process for empowering employees, usage of phased rolled out schedules and measuring as well as tracking the performances of the employees while conducting a CRM program. The description of the above mentioned factors has been ela borated in the context below: The driving force of CRM can be identified as technology. If the emerging effective advancements of technology are incorporated in the business activity, the business can be operated smoothly with greater productivity along with customer satisfaction. In order to attain customer satisfaction by a considerable extent, it is the responsibility of the organisation to inject technical employees in order to effectively carry out the process of

Hospital Administartion Essay Example | Topics and Well Written Essays - 750 words

Hospital Administartion - Essay Example Within the context of what was previously mentioned, Sentara offers a variety of services, for patients ranging from newborn to elderly, and in almost every field. Sentara has also focused on providing first aid, as it pioneered the first air ambulance service in the region called Nightingale, as well as implementing new protocols in 2000 that dramatically improved the survival rate and lowered the effects of stroke. Also, in 2006, it implemented the 12-Lead EKG system that enabled doctors in Sentara hospitals to receive EKG's from paramedics on route to the hospital. While providing both inpatient and outpatient services, it should be mentioned that Sentara has focused the past years on several fields, improving their methods and technology. These fields include oncology, cardiology and urology. Oncology is an ever developing field, and Sentara managed to develop their methods and expand the scope of their treatments to provide the best care for its customers. In 2000, it implemented a computer-aided detection system for breast cancer, revealing cancers earlier, and therefore improving the effectiveness of treatments. It also implemented several systems in 2002 for a better effectiveness of radiation treatments, such as stereotactic radio surgery, Intensity Modulated Radiation Therapy and brain wafers, all with the purpose of effectively delivering chemotherapy and radiation treatments to tumors without damaging surrounding tissue. In addition, in 2005 it is the first healthcare network in the region to use the recently approved FDA chemotherapy ViaCirqO method for treating abdominal cancers. Sentara also implemented certain revolutionary surgical techniques in treating cancers. In 2002, the Zeus surgical robot was used to treat prostate cancer, making small incisions and m inimizing scars. From 2004-2007 has been implementing the Da Vinci surgical robotic system that has been implemented in several aspects of thoracic, urinary and oncologic surgery, reaching the number of 500 surgeries performed in 2007 since its implementation. As cardiovascular diseases are the leading cause of death in the United States, Sentara has also focused on perfecting the procedures and machinery involved in treatment of such diseases. Procedures like transmyocardial revacscularization that increases the blood flow to the heart is beating-heart bypass surgery is one of the many techniques utilized by the physicians. In 2002, Sentara performed the first adult congenital atrial septal defect interventional repair. In 2004, this procedure was improved even further, by pioneering a new transcatheter technique, reducing patient's recovery time from 6 weeks to 2-3 days. It also pioneered several new devices in the region, such as the HeartMate II, which is a device assisting in transplants in 2005, and a latest in CT and MRI technology in 2007 in order to better detect cardiac tumors, septal defects and the percent of damage after a heart attack. Urology is also one of the more prominent areas of healthcare that Sentara focuses on. They provide the InterStim therapy, which is a rare procedure throughout the hospitals in US, and just recently made available for patients. It is also the healthcare